1. 'A Standardised, often simplified, mental picture or attitude that is help in common by members of a group.' - Stereotype definition.
2. 'We categorise people into types (e.g workaholic, feminist etc.) to simplify the task of person perception.'
3. 'Once a few of the traits fit our prototype, we will immediately bundle onto the person the rest of the traits from the prototype even if we do not know if they fit them in reality.'
4. 'Stereotyping is something that we all do - a natural part of the way our minds work and not in itself necessarily a bad thing.'
5. 'Behaviour - typical things that people in this group might do. "Grannies like to knit".
6. 'Appearance - this can include; physical appearance and clothing as well as the sound of the voice. e.g. "all teachers wear dreadful old clothes"'.
7. 'If we encounter someone in reality or in the media who seems to fit neatly into a prototype, we feel reassured. It confirms our stereotyped view - we do not need to thin further.'
8. 'They have created a new kind of stereotype - a positive stereotype which could be called a countertype.'
9. 'You will probably be able to find counter types whenever there is a group being represented positively for the rifest time by the media. It seems as if the media find it difficult to adapt to change and will always use the old techniques of simplification even if they're trying to be nice about someone.'
10. 'As humans we use our own unique storehouse of knowledge about people when we judge them.'
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